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Customer experience in the insurance sector. Insight report 2015
Recurso electrónico / Electronic resource
MAP20160016741
Customer experience in the insurance sector. Insight report 2015. — [S.l.] : Microsoft, 2015
Sumario: Those insurers able to serve clients via modes of communication they are comfortable with, use data to tailor products, will increase their ability to retain and attract new customers. CRM technology is key to enabling this
1. Servicio al cliente ‌. 2. Satisfacción del cliente ‌. 3. Estrategia empresarial ‌. 4. CRM ‌. 5. Mercado de seguros ‌. 6. Márketing de la empresa de seguros ‌. I. Microsoft Corporation ‌.