| LDR | | | 00000nam a2200000 i 4500 |
| 001 | | | MAP20070026986 |
| 003 | | | MAP |
| 005 | | | 20080417182900.0 |
| 008 | | | 970129s1996 usa 00010 eng d |
| 020 | | | $a1-55786-634-1 |
| 040 | | | $aMAP$bspa |
| 084 | | | $a83 |
| 100 | 1 | | $0MAPA20080119287$aWasik, John F. |
| 245 | 1 | 0 | $aGreen marketing and management$b: a global perspective$cJohn F. Wasik |
| 260 | | | $aCambridge$bBlackwell$c1996 |
| 300 | | | $aXVIII, 247 p.$c22 cm |
| 520 | | | $aIntroduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers |
| 650 | 1 | 1 | $0MAPA20080546908$aEcología |
| 650 | 1 | 1 | $0MAPA20080589172$aAspectos económicos |
| 650 | 1 | 1 | $0MAPA20080606367$aGestión medioambiental |
| 650 | 1 | 1 | $0MAPA20080551636$aMarketing |
| 650 | 1 | 1 | $0MAPA20080571566$aCasos prácticos |
| 650 | 1 | 1 | $0MAPA20080555061$aManagement |
| 650 | 1 | 1 | $0MAPA20080546991$aEmpresas |
| 650 | 1 | 1 | $0MAPA20080543334$aCalidad |
| 650 | 1 | 1 | $0MAPA20080624804$aProtección del medio ambiente |
| 650 | 1 | 1 | $0MAPA20080585204$aEtiqueta ecológica |
| 650 | 1 | 1 | $0MAPA20080598365$aProductos ecológicos |
| 650 | 1 | 1 | $0MAPA20080546953$aEmbalaje |
| 650 | 1 | 1 | $0MAPA20080557881$aDirectorios |
| 856 | | | $yMÁS INFORMACIÓN$umailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A |
