Centro de Documentacion de Fundación MAPFRE - Green marketing and management : a global perspective

MAP20070026986

Green marketing and management : a global perspective / John F. Wasik. — Cambridge : Blackwell, 1996

XVIII, 247 p. ; 22 cm

Sumario: Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketers

ISBN 1-55786-634-1

1. Ecología . 2. Aspectos económicos . 3. Gestión medioambiental . 4. Marketing . 5. Casos prácticos . 6. Management . 7. Empresas . 8. Calidad . 9. Protección del medio ambiente . 10. Etiqueta ecológica . 11. Productos ecológicos . 12. Embalaje . 13. Directorios . I. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 83-WAS-GRE — Record number: 022476

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