Centro de Documentacion de Fundación MAPFRE - Green marketing and management : a global perspective

Publication: Cambridge : Blackwell, 1996Physical description: XVIII, 247 p. ; 22 cmNotes: Sumario: Introduction: The green mandate -- Green accountability: how is it measured? -- Green management: action -- Green marketing ethics and social responsability -- Partnering: alliances in green marketing -- Beyond marketing: selling values -- Verifying the message: ecolabeling and certification -- Green advertising -- Holistic marketing management -- Partnering: bringing definitions and issues to the marketplace -- Packaging as a green marketing message -- Epilogue: A new definition of wealth -- Glossary -- References -- Resources: The CERES principles. Rating an organization: the EFACT rating system. Standards for environmental excellence: a checklist. Leading multinational marketersMateria / lugar / evento: Ecología Aspectos económicos Gestión medioambiental Marketing Casos prácticos Management Empresas Calidad Protección del medio ambiente Etiqueta ecológica Productos ecológicos Embalaje Directorios Other categories: 83Standard numbers: ISBN 1-55786-634-1

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 83-WAS-GRE — Record number: 022476

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