Vulnerable segments

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<abstract displayLabel="Summary">Insurance CEOs face a dilemma: Should they invest in growing the least profitable part of their business, in order to attract and retain the most price-sensitive customers, or should they continue their focus on the customers that buy the big ticket, more profitable products? In this article, the author discusses how underserved market segments are vulnerable to copetition from disruptors, and that disruption, whether external or internal, is inevitable</abstract>
<note type="statement of responsibility">Jenny Sutton</note>
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<title>Asia insurance review</title>
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<text>01/07/2016 Número 7 - julio 2016 , p. 50-51</text>
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