Centro de Documentacion de Fundación MAPFRE - Cracking the world's biggest business-travel market

Publication: Singapore : McKinsey & Company, 2016Notes: Sumario: Asia accounts for more than a third of the world's $1 trillion business-travel sector, and the region's growth is accelerating. The study underscored nuances that must be addressed to gain these travelers' business. Three stand out. First, Asia's business travelers are gaining greater autonomy in their travel decisions, making it critical to address their preferences, not just those of their employers. Second, they value convenience above all else. And finally, Asia's business travelers can be divided into four archetypes, each with its own distinct set of needs and preferences. This article is an edited extract from Asian business travelers : Five things you need to knowMateria / lugar / evento: Viajes y travesías Transporte de viajeros Seguro obligatorio de viajeros Segmentación de clientes Segmentación de mercados Tendencias Asia Otros autores: Lim, Cheryl SH
Lin, Diaan-Yi
Other categories: 921.8