Data analytics sharpen commercial with more insightful decisions : win the analytics arms race

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      <subfield code="a">The rapid development of big data and associated technologies coupled with predictive analytics are already changing the face of competition in much of the insurance market. Commercial insurance underwriters are facing a predictive analytics arms race, making data optimization a new business imperative. If insurance companies are to realize competitive advantage through enhanced analytical underwriting and portfolio management, a holistic strategy and foundation must first exist. </subfield>
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