Centro de Documentacion de Fundación MAPFRE - Strong insurance demand in Sub-Saharan Africa should tempt multinationals : then why is supply muted?

MAP20160026115

Strong insurance demand in Sub-Saharan Africa should tempt multinationals : then why is supply muted?

Sumario: For insurers interested in expanding or solidifying their reach in Africa, the Sub-Saharan Africa (SSA) insurance market is a very large and heterogeneous gem with low insurance penetration. But its allure is tempered by pertinent realities such as whether the main drivers behind this market's demand will be strong enough to enable its future growth in terms of both density and penetration. Insurers will also need to strategize how they will overcome risks stemming from supply-side-driven weaknesses.

En: Emphasis. - New York : Towers Watson, 1987-. - 01/09/2016 Número 2 - 2016 , p. 24-27

1. Mercado de seguros . 2. Empresas de seguros . 3. Mercado potencial . 4. Mercados emergentes . 5. Penetración del seguro . 6. Desarrollo empresarial . 7. Internacionalización de la empresa . 8. África . I. Title.