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Section: Electronic documentsTitle: Straight talk about big data / Nicolaus Henke, Ari Libarikian, Bill WisemanAuthor: Henke, NicolausPublication: [S.l.] : McKinsey & Company, 2016Notes: Sumario: Transforming analytics from a science-fair project to the core of a business model starts with leadership from the top. Here are five questions CEOs should be asking their executive teams. Materia / lugar / evento: Big dataNuevas tecnologíasStartupsMedios digitalesDirectivos de empresasOtros autores: Agarwal, Amit Other categories: 922.13Rights: In Copyright (InC)