Customer-centric insurers' new gold standard for service requires a seamless back office : connect the customer experience with a seamless back office

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<dc:creator>Hoffman, Carsten</dc:creator>
<dc:date>2016-12-01</dc:date>
<dc:description xml:lang="es">Sumario: Insurers' new gold standard for customer service requires a seamless back office that connects customer data and insights with service delivery and value. Many insurers have focused mainly on the customer-facing elements of the end-user experience, such as faster, intuitive websites and user-friendly apps, in their bids to become customer-centric. The next step, and more consequential challenge, is to get to know customers better and uncover insights from how insurers interact with them. And finally, once those insights are learned, insurers need a corresponding agile and seamless back-office architecture to connect customer data and insights to service delivery and value.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/158579.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Desarrollo del seguro</dc:subject>
<dc:subject xml:lang="es">Orientación al cliente</dc:subject>
<dc:subject xml:lang="es">Big data</dc:subject>
<dc:subject xml:lang="es">Nuevas tecnologías</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Conectividad</dc:subject>
<dc:subject xml:lang="es">Comunicación</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Customer-centric insurers' new gold standard for service requires a seamless back office : connect the customer experience with a seamless back office</dc:title>
<dc:relation xml:lang="es">En: Emphasis. - New York : Towers Watson, 1987-. - 01/12/2016 Número 3 - 2016 , p. 20-23</dc:relation>
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