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Taking today's customers into the fast lane : spotlight motor data
Recurso electrónico / Electronic resource
MAP20170002284
Barrett, Sam ‌
Taking today's customers into the fast lane : spotlight motor data / Sam Barrett
Sumario: Having grown up in the internet age, Millennials have very diff erent expectations to previous generations. Young people are getting into the driver's seat and motor insurers need to understand how to build a relationship with them
En: Post magazine : the insurance world covered since 1840. - London : Incisive Financial Publishing Ltd., 2005-2016. - 02/01/2017 Número 1 - enero 2017 , p. 24-26
1. Seguro de automóviles ‌. 2. Millennials ‌. 3. Generación Y ‌. 4. Conectividad ‌. 5. Canales de distribución ‌. 6. Productos de seguros ‌. 7. Ventas de seguros ‌. I. Title.