Gamification : the digital discipline driving engagement in insurance

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<rdf:Description>
<dc:creator>Davey, Martin</dc:creator>
<dc:date>2017-01-27</dc:date>
<dc:description xml:lang="es">Sumario: Gamification has helped insurers better fulfill the needs of their customers and move away from conventional enterprise communications, and towards personalized, engaging interactions, but insurers must keep sight of its business purpose. Achieving customer engagement isn't easy in a sector like insurance. No matter how important it is to safeguard your home, vehicle or cellphone, filling out a static form just doesn't have the same appeal as immersing yourself in the latest augmented reality game, such as Pokémon Go.</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/159293.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Insurance Innovation Reporter</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Gamificación</dc:subject>
<dc:subject xml:lang="es">Digitalización</dc:subject>
<dc:subject xml:lang="es">Empresas de seguros</dc:subject>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Ventas de seguros</dc:subject>
<dc:subject xml:lang="es">Orientación al cliente</dc:subject>
<dc:subject xml:lang="es">Márketing de la empresa de seguros</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Gamification : the digital discipline driving engagement in insurance</dc:title>
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