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Consumers' digital experience is king to leapfrog e-commerce for insurers
Recurso electrónico / Electronic resource
MAP20170006589
Chew, Marcus ‌
Consumers' digital experience is king to leapfrog e-commerce for insurers / Marcus Chew
Sumario: With mobile penetration at 156% in Singapore, of which 55% shop on-line, the power of consumers has grown tremendously. And insurers need to cater to today's consumers' preferred mode of contacto Mr Marcus Chew of Income, a Singapore-based life, health and general insurance cooperative, shares its experiences in e-commerce through Facebook, Facebook Live, Instagram, 'Iive' chats, as well as its website
En: Asia insurance review. - Singapore : Ins Communications Pte Ltd., 2009- = ISSN 0218-2696. - 01/02/2017 Número 2 - febrero 2017 , p. 62-63
1. Mercado de seguros ‌. 2. Empresas de seguros ‌. 3. Digitalización ‌. 4. Nuevas tecnologías ‌. 5. Seguro electrónico ‌. 6. Orientación al cliente ‌. I. Title.