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The Voice of the customer : Identifyng disruptive opportunities in insurance distribution

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20170013365
003  MAP
005  20170424174831.0
008  170424s2017 gbr|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24514‎$a‎The Voice of the customer‎$b‎: Identifyng disruptive opportunities in insurance distribution ‎$c‎Roy Jubraj, Steven Watson, Simon Tottman
260  ‎$a‎London [etc.]‎$b‎Accenture‎$c‎2017
520  ‎$a‎Advances in digital technologies, coupled with significant shifts in consumer behavior, are opening up new opportunities for insurers to refine their market segmentation, offerings and distribution models. In an age when demand for insurance remains subdued, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for carriers to enhance their relevance and value by engaging more frequently with more personalized services
650 4‎$0‎MAPA20080586294‎$a‎Mercado de seguros
650 4‎$0‎MAPA20080610326‎$a‎Distribución de seguros
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080615345‎$a‎Segmentación estratégica
650 4‎$0‎MAPA20110021368‎$a‎Personalización de productos
650 4‎$0‎MAPA20080611880‎$a‎Perspectivas del seguro
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
7102 ‎$0‎MAPA20080436353‎$a‎Accenture