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The Voice of the customer : Identifyng disruptive opportunities in insurance distribution
Recurso electrónico / Electronic resource
MAP20170013365
The Voice of the customer : Identifyng disruptive opportunities in insurance distribution / Roy Jubraj, Steven Watson, Simon Tottman. — London [etc.] : Accenture, 2017
Sumario: Advances in digital technologies, coupled with significant shifts in consumer behavior, are opening up new opportunities for insurers to refine their market segmentation, offerings and distribution models. In an age when demand for insurance remains subdued, and consumers are increasingly dictating how their providers should meet their needs, these advances also create the opportunity for carriers to enhance their relevance and value by engaging more frequently with more personalized services
1. Mercado de seguros ‌. 2. Distribución de seguros ‌. 3. Comportamiento del consumidor ‌. 4. Segmentación estratégica ‌. 5. Personalización de productos ‌. 6. Perspectivas del seguro ‌. 7. Márketing de la empresa de seguros ‌. I. Accenture ‌. II. Title.