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Rethinking insurance : how cognitive computing enhances engagement and efficiency
Recurso electrónico / Electronic resource
MAP20170017875
Rethinking insurance : how cognitive computing enhances engagement and efficiency. — New York : IBM Institute for Business Value, cop. 2016
Sumario: With premium growth stagnant, declining income and disruption from outside players, insurers are looking more than ever for better ways to increase efficiency and get closer to the customer. As the cognitive era dawns, outperforming insurers are rethinking insurance: applying cognitive technologies that understand, reason, learn and interact can improve the way insurers do business. Sixty-nine percent of those surveyed in 2016 describe their organizations as prepared to adopt cognitive computing. At the core, data internal and external, structured and unstructured, real time and historical will power and differentiate cognitive systems
1. Computación cognitiva ‌. 2. Nuevas tecnologías ‌. 3. Transformación digital ‌. 4. Perspectivas del seguro ‌. 5. Insurtech ‌. 6. Contratos inteligentes ‌. I. IBM Institute for Business Value ‌.