Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services

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<rdf:Description>
<dc:creator>O'Keefe, Steve</dc:creator>
<dc:date>1997</dc:date>
<dc:description xml:lang="es">Sumario: The power of internet publicity -- Who's online? -- Basic tools and techniques -- The registration campaign -- The linkage campaign -- E-Mail news releases -- Announcements -- Document transfers -- Online appearances -- Contests and other fancy promotions -- Firefighting and follow-up -- Internet publicity resources -- What's on the web site</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/16183.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>John Wiley & Sons</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Empresas</dc:subject>
<dc:subject xml:lang="es">Publicidad</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Redes informáticas</dc:subject>
<dc:subject xml:lang="es">Marketing internacional</dc:subject>
<dc:subject xml:lang="es">Servicios comerciales de información</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Books</dc:type>
<dc:title xml:lang="es">Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services</dc:title>
<dc:format xml:lang="es">XIII, 401 p. ; 23 cm</dc:format>
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