Centro de Documentacion de Fundación MAPFRE - Publicity on the internet : creating successful publicity campaigns on the internet and the commercial online services

Publication: New York [etc.] : John Wiley & Sons, cop. 1997Physical description: XIII, 401 p. ; 23 cmNotes: Sumario: The power of internet publicity -- Who's online? -- Basic tools and techniques -- The registration campaign -- The linkage campaign -- E-Mail news releases -- Announcements -- Document transfers -- Online appearances -- Contests and other fancy promotions -- Firefighting and follow-up -- Internet publicity resources -- What's on the web siteMateria / lugar / evento: Empresas Publicidad Internet Redes informáticas Marketing internacional Servicios comerciales de información Comercio electrónico Other categories: 922.112.2Standard numbers: ISBN 0-471-16175-6

Rights: In Copyright (InC)

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FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: 922.112.2-OKE-PUB — Record number: 023119

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