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MAP20170039488The Low for long challenge : socio-economic implications and the life insurance industry's response. — Zurich : The Geneva Association, 201762 p.Sumario: This paper describes how low interest rates affect the business of life insurers and, more importantly, how the industry responded to the many challenges created by the current environment. It places this response in the context of the impact that low interest rates have had on the broader economy, and it reviews the likely future of life insurance and the societal role it should continue to play -- The impact of ultra-low interest rates on key economic sectors -- Life insurers adapting to low interest rates -- The socio-economic role of life insurers -- The future of life insurance -- Conclusions and policy implications1. Seguro de vida. 2. Tipos de interés. 3. Perspectivas del seguro. 4. Aspectos socio-económicos. 5. Programas de adaptación. 6. Insurtech. 7. Inversiones. 8. Longevidad. 9. Modelos de negocio. I. Embedded Finance & Super App Strategies. II. Title.