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International marketing : analysis and strategy

MAP20070028060
Onkvisit, Sak
International marketing : analysis and strategy / Sak Onkvisit, John J. Shaw. — 3rd ed. — Upper Saddle River, New Jersey : Prentice Hall, cop. 1997
750 p. ; 26 cm
Sumario: Overview of world business -- World market environment -- Planning for international marketing -- International marketing decisions -- Special topics : financial environment and decisions
ISBN 0-13-272451-0
1. Marketing internacional . 2. Entornos empresariales . 3. Planificación . 4. Estrategia empresarial . 5. Obras generales . 6. Casos prácticos . I. Shaw, John J. . II. Title.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MAP - 922.112.1 ONK INT — Record number: 023375
Loan: AvailableAvailable