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The World's most admired companies
Recurso electrónico / electronic resource
MAP20180009488
The World's most admired companies
Sumario: Everyone looks up to apple. With a market value that recently sat around $900 billion, the iPhone maker is the world's most valuable company. And for the 11th year in a row, it also ranks No. l on Fortune's annuallist of corporate reputation­followed at No. 2, for a second straight year, by fellow tech gian tAmazon. ln less auspicious news, GE plunged from No. 7 to No. 30, as its stock plummeted 45% in 2017. But on the positive side, Adidas and Lockheed Martin made their debuts among the 50 AII - Stars. Once again this year, we asked respondents to rank underrated and overrated CEOs. (And two execs made the top five in both categories.) On the overrated list? Apple CEO Tim Cook. Admired doesn't always mean loved. . — Ámbito geográfico: Internacional
En: Fortune. - Amsterdam : Time Warner Publishing, 1999- = ISSN 0738-5587. - 01/02/2018 Volumen 177 Número 2 - 1 febrero 2018 , p. 37-42
1. Reputación empresarial ‌. 2. Imagen de marca ‌. 3. Gestión de la marca ‌. 4. Marketing estratégico ‌. 5. Ranking ‌.