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Torched on twitter : how social media influenced the response of insurers to the Liverpool fire

Recurso electrónico / electronic resource
MARC record
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100  ‎$0‎MAPA20160014204‎$a‎Kirkman, Will
24510‎$a‎Torched on twitter‎$b‎: how social media influenced the response of insurers to the Liverpool fire‎$c‎Will Kirkman
520  ‎$a‎The insurer response to the Echo Arena car park fire has painted a picture of an industry unprepared. U-turns and industry infighting followed in the wake of the Liverpool car park blaze, which destroyed 1400 cars on New Year's Eve, framed in the context of an online public outcry on social media. Post unravels the industry response to the fire, and explores how events like this may shape insurer policy in the future.
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650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
651 1‎$0‎MAPA20080638306‎$a‎Gran Bretaña
7730 ‎$w‎MAP20170035732‎$t‎Insurance post‎$d‎London : Infopro Digital Insurance Information , 2016-2022‎$g‎01/03/2018 Año 2018 Número 3 - marzo , p. 12-14