Employer brand trust and affect : linking brand personality to employer brand attractiveness
Contenido multimedia no disponible por derechos de autor o por acceso restringido. Contacte con la institución para más información.
| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a22000004b 4500 | ||
| 001 | MAP20180014802 | ||
| 003 | MAP | ||
| 005 | 20221116153032.0 | ||
| 008 | 180517e2018 gbr|| p |0|||b|eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 100 | 1 | $0MAPA20180006944$aRampl, Linn Viktoria | |
| 245 | 1 | 0 | $aEmployer brand trust and affect$b : linking brand personality to employer brand attractiveness$cLinn Viktoria Rampl, Peter Kenning |
| 520 | $aThe importance of employer branding to attract talent in organizations is increasing rapidly. Brand personality traits, particularly, have been shown to explain considerable variance in employer brand attractiveness. Despite such awareness, little is known about the underlying processes of this effect. The purpose of the authors is to close the research gap by drawing on a consumer brand model of brand affect and trust as a means of explaining employer brand attractiveness | ||
| 650 | 4 | $0MAPA20080585747$aImagen corporativa | |
| 650 | 4 | $0MAPA20080591236$aGestión de la marca | |
| 650 | 4 | $0MAPA20080572389$aImagen de marca | |
| 650 | 4 | $0MAPA20080645342$aGestión del talento | |
| 650 | 4 | $0MAPA20080550226$aConfianza | |
| 650 | 4 | $0MAPA20080602390$aMarketing de la marca | |
| 650 | 4 | $0MAPA20080595357$aComunicación interna | |
| 650 | $0MAPA20080545444$aTalento | ||
| 700 | 1 | $0MAPA20180006951$aKenning, Peter | |
| 773 | 0 | $tEuropean Journal of Marketing.- Bingley (BD): Emerald Group Publishing Limited$gVol. 48 No. 1/2 ; 2014 ; p. 218-236 |