Centro de Documentacion de Fundación MAPFRE - HRD (Human Resource Development) practices and talent management in the companies with the employer brand

Notes: Sumario: The employer brand could be a key factor of competitiveness for a company in a contemporary labour market. The purpose of this paper is to identify the features of human resource development (HRD) practices and talent management in companies with employer brand (CEBs).Related records: En: European Journal of Marketing.- Bingley (BD): Emerald Group Publishing Limited. - Vol. 36 No. 1 ; 2012 ; p. 86-104Materia / lugar / evento: Imagen corporativa Gestión de la marca Imagen de marca Gestión del talento Recursos humanos Marketing de la marca Cultura organizativa Estrategia corporativa Talento Rusia Otros autores: Zavyalova, Elena
Other categories: 922.3