Employer branding : attracting and retaining talent in financial services

<?xml version="1.0" encoding="UTF-8" standalone="no"?>
<rdf:RDF xmlns:rdf="http://www.w3.org/1999/02/22-rdf-syntax-ns#" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
<rdf:Description>
<dc:creator>Näppä, Anna</dc:creator>
<dc:creator>Farshid, Mana</dc:creator>
<dc:creator>Foster, Tim</dc:creator>
<dc:date>2018</dc:date>
<dc:description xml:lang="es">Sumario: This study develops and investigates a framework for better understanding employer branding. More specifically, the overall purpose is to provide a deeper understanding on how employer branding is used to attract and retain talent. An extensive literature review leads to a proposed conceptual framework focusing on two key research questions: How can the relationship between corporate branding, internal branding and employer branding in service industries be described? And, How can the role of corporate values in delivering the brand promise be described? A qualitative, case study approach is used to collect data from a financial services company in Sweden. The data collected and analyzed reveals that the areas of employer, internal and corporate branding are not mutually exclusive, but instead an intertwined collection of branding issues that together form the corporation's core values. All of this together is what allows the corporation to in turn deliver its brand(s) promise to several stakeholder groups</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/164436.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Imagen corporativa</dc:subject>
<dc:subject xml:lang="es">Gestión de la marca</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Gestión del talento</dc:subject>
<dc:subject xml:lang="es">Marketing de la marca</dc:subject>
<dc:subject xml:lang="es">Servicios financieros</dc:subject>
<dc:subject xml:lang="es">Gestión del marketing</dc:subject>
<dc:subject xml:lang="es">Entidades financieras</dc:subject>
<dc:subject xml:lang="es">Talento</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">Employer branding : attracting and retaining talent in financial services</dc:title>
<dc:relation xml:lang="es">En: Journal of Financial Services Marketing.- Basingstoke, Reino Unido: Palgrave Macmillan UK. - Vol. 19 No. 2 ; 2014 ; p.132-145</dc:relation>
</rdf:Description>
</rdf:RDF>