Plotting the platform payoff : chief executive officer

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<title>Plotting the platform payoff</title>
<subTitle> : chief executive officer</subTitle>
</titleInfo>
<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170006527">
<namePart>IBM Institute for Business Value</namePart>
<nameIdentifier>MAPA20170006527</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">usa</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Armonk</placeTerm>
</place>
<publisher>IBM Institute for Business Value</publisher>
<dateIssued>2018</dateIssued>
<edition>19th Edition</edition>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
</physicalDescription>
<abstract displayLabel="Summary">This report is based on input from 2,148 Chief Executive Officers (CEOs), who were interviewed as part of the 19th IBM Global C-suite Study. In 346 face-to-face meetings and 1,802 live phone interviews, we collected both quantitative and qualitative responses. The analytical basis for this CEO report uses 2,020 valid responses from the total data sample collected.</abstract>
<note type="statement of responsibility">IBM Institute for Business Value</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080609627">
<topic>Chief Executive Officer</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20170006503">
<topic>Transformación digital</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080568641">
<topic>Digitalización</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586546">
<topic>Nuevas tecnologías</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110024864">
<topic>Modelos de negocio</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080605742">
<topic>Directivos de empresas</topic>
</subject>
<classification authority="">922.12</classification>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">180522</recordCreationDate>
<recordChangeDate encoding="iso8601">20230321114908.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20180015489</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>