MAP20180025983 Ma, Yu-Luen Is catering rewarded? : evidence from the insurance industry / Yu-Luen Ma, Yayuan Ren Sumario: Ma and Ren, find that insurers cater to the market's preference when making decisions on growth. In this paper, we further examine whether the catering behavior is rewarded by higher market valuation in both short term and long term and whether the catering involves greater risk. We find that insurers catering to the stock market's preference receive a greater abnormal return in the short term, but not in the long term. Insurers that frequently cater are found to have higher volatility, smaller size and lower profitability, which deserves regulatory attention En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 02/07/2018 Volumen 43 Número 3 - julio 2018 , p. 539-559 1. Mercado de seguros . 2. Empresas de seguros . 3. Restauración . 4. Valoración de bienes . I. Ren, Yayuan . II. Title.