Chatbots : where is the love?

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      <subfield code="a">Chatbot' has long-become an insurance industry buzzword, but penetration remains low and firms are still grappling with how to use early iterations of the technology. Elsewhere, some chatbot pilots have failed. Just41% of UK insurers are using live chat functionality on their websites, with only around a quarter of these powered by a chatbot, according to Acord's annual Digital Customer Experience Study</subfield>
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