Quality uncertainty and informative advertising
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a2200000 i 4500 | ||
| 001 | MAP20070028505 | ||
| 003 | MAP | ||
| 005 | 20220912132029.0 | ||
| 008 | 971113s1997 esp 00010 spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a938 | ||
| 100 | 1 | $0MAPA20080362829$aMoraga González, José Luis | |
| 245 | 1 | 0 | $aQuality uncertainty and informative advertising$cJosé Luis Moraga González |
| 260 | $aGetafe [Madrid]$bUniversidad Carlos III, Departamento de Economía$c1997 | ||
| 300 | $a37 p.$c30 cm | ||
| 490 | 1 | $aWorking paper$v97-46. Economics Series 23 | |
| 520 | 0 | $aWe consider a single period model where a monopolist introduces a product of uncertain quality. Before pricing and informative advertising decisions take place, the producer observes the true quality of the good while consumers receive an independent signal which is correlated with the true quality of the product. When adverting occurs in equilibrium, the adverse selection problem is mitigated. Moreover, the lower are advertising costs, the more intense is the alleviation of that problem. | |
| 650 | 1 | 1 | $0MAPA20080543334$aCalidad |
| 650 | 1 | 1 | $0MAPA20080556020$aPublicidad |
| 650 | 1 | 1 | $0MAPA20080614577$aLanzamiento de productos |
| 650 | 1 | 1 | $0MAPA20080565992$aIncertidumbre |
| 650 | 1 | 1 | $0MAPA20080586454$aModelos analíticos |
| 710 | 2 | $0MAPA20080475611$aUniversidad Carlos III de Madrid, Departamento de Economía | |
| 830 | 0 | $0MAPA20080507589$aWorking paper$v97-46. Economics Series 23 |