Quality uncertainty and informative advertising

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<title>Quality uncertainty and informative advertising</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080362829">
<namePart>Moraga González, José Luis</namePart>
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<namePart>Universidad Carlos III de Madrid, Departamento de Economía</namePart>
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<place>
<placeTerm type="text">Getafe [Madrid]</placeTerm>
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<publisher>Universidad Carlos III, Departamento de Economía</publisher>
<dateIssued>1997</dateIssued>
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<abstract displayLabel="Subject">We consider a single period model where a monopolist introduces a product of uncertain quality. Before pricing and informative advertising decisions take place, the producer observes the true quality of the good while consumers receive an independent signal which is correlated with the true quality of the product. When adverting occurs in equilibrium, the adverse selection problem is mitigated. Moreover, the lower are advertising costs, the more intense is the alleviation of that problem.</abstract>
<note type="statement of responsibility">José Luis Moraga González</note>
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<topic>Calidad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080556020">
<topic>Publicidad</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080614577">
<topic>Lanzamiento de productos</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080565992">
<topic>Incertidumbre</topic>
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<topic>Modelos analíticos</topic>
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<classification authority="">938</classification>
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<title>Working paper</title>
<partNumber>97-46. Economics Series 23</partNumber>
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<recordCreationDate encoding="marc">971113</recordCreationDate>
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