Forms of market strategies in the European insurance sector

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<title>Forms of market strategies in the European insurance sector</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080197667">
<namePart>Lado Cousté, Nora</namePart>
<nameIdentifier>MAPA20080197667</nameIdentifier>
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<name type="personal" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080273217">
<namePart>Rivera Camino, Jaime</namePart>
<nameIdentifier>MAPA20080273217</nameIdentifier>
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<name type="corporate" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080479848">
<namePart>Universidad Carlos III de Madrid, Departamento de Economía de la Empresa</namePart>
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<dateIssued encoding="marc">1997</dateIssued>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">Getafe [Madrid]</placeTerm>
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<publisher>Universidad Carlos III, Departamento de Economía de la Empresa</publisher>
<dateIssued>1996</dateIssued>
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<language>
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<extent>27 p. 30 cm</extent>
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<abstract displayLabel="Summary">This paper investigates the influence of domestic environments on the meaning and use of market orientation in insurance firms in Spain and Belgium. The results provided empirical support to, and extensions of the conceptualization of market orientation given in the literature.</abstract>
<note type="statement of responsibility">Nora Lado Cousté and Jaime Rivera Camino</note>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606091">
<topic>Estrategia empresarial</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080590567">
<topic>Empresas de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080540913">
<topic>España</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080543105">
<topic>Bélgica</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586294">
<topic>Mercado de seguros</topic>
</subject>
<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080606015">
<topic>Entornos empresariales</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607548">
<topic>Orientación al mercado</topic>
</subject>
<classification authority="">20</classification>
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<title>Working paper</title>
<partNumber>96-33. Business economics Series ; 06</partNumber>
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