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Forms of market strategies in the European insurance sector
Recurso electrónico / electronic resource
Section: Electronic documents
Title: Forms of market strategies in the European insurance sector / Nora Lado Cousté and Jaime Rivera CaminoAuthor: Lado Cousté, Nora ‌
Publication: Getafe [Madrid] : Universidad Carlos III, Departamento de Economía de la Empresa, 1996Physical description: 27 p. ; 30 cmSeries: (Working paper ; 96-33. Business economics Series ; 06)Notes: Sumario: This paper investigates the influence of domestic environments on the meaning and use of market orientation in insurance firms in Spain and Belgium. The results provided empirical support to, and extensions of the conceptualization of market orientation given in the literature.Materia / lugar / evento: Estrategia empresarial ‌Empresas de seguros ‌España ‌Bélgica ‌Mercado de seguros ‌Entornos empresariales ‌Orientación al mercado ‌Otros autores: Rivera Camino, Jaime ‌
Universidad Carlos III de Madrid, Departamento de Economía de la Empresa ‌
Secondary series: Working paper ; 96-33. Business economics Series ; 06 ‌Other categories: 20
Rights: In Copyright (InC)