The World's most admired companies 2019
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20190004831 | ||
| 003 | MAP | ||
| 005 | 20190214155345.0 | ||
| 008 | 190212e20190201esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 245 | 1 | 4 | $aThe World's most admired companies 2019 |
| 520 | $aIs a dinasty at risk? For the 12th straight year, Apple tops Fortune's annual ranking of corporate reputation. But the iPhone make has been hard-hit by trade tensions and slowing sales. How CEO Tim Cook navigates the storm will determine wether Apple keeps that crown. Rivals Amazon (No. 2 this year), Microsoft (No. 6), and Alphabet (No. 7) have recently passed Apple on the list of the world's most valuable companies; Microsoft's Satya Nadella was voted most underrated CEO by our respondents. Alibaba, UnitedHealth Group, and Mastercard make their debuts on our top 50 this year. And we say farewell to GE, a top 10 brand as recently as 2017, whose epic disarray drove it off our All-Starts list. Staying on top, it seems, can be just as hard as getting there | ||
| 522 | $aInternacional | ||
| 650 | 4 | $0MAPA20080608361$aReputación empresarial | |
| 650 | 4 | $0MAPA20080572389$aImagen de marca | |
| 650 | 4 | $0MAPA20080591236$aGestión de la marca | |
| 650 | 4 | $0MAPA20080602406$aMarketing estratégico | |
| 650 | 4 | $0MAPA20080545185$aRanking | |
| 773 | 0 | $wMAP20077100192$tFortune$dAmsterdam : Time Warner Publishing, 1999-$x0738-5587$g01/02/2019 Volumen 179 Número 2 - 1 febrero 2019 , p. 29-34 |