The World's most admired companies 2019

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<dc:date>2019-02-01</dc:date>
<dc:description xml:lang="es">Sumario: Is a dinasty at risk? For the 12th straight year, Apple tops Fortune's annual ranking of corporate reputation. But the iPhone make has been hard-hit by trade tensions and slowing sales. How CEO Tim Cook navigates the storm will determine wether Apple keeps that crown. Rivals Amazon (No. 2 this year), Microsoft (No. 6), and Alphabet (No. 7) have recently passed Apple on the list of the world's most valuable companies; Microsoft's Satya Nadella was voted most underrated CEO by our respondents. Alibaba, UnitedHealth Group, and Mastercard make their debuts on our top 50 this year. And we say farewell to GE, a top 10 brand as recently as 2017, whose epic disarray drove it off our All-Starts list. Staying on top, it seems, can be just as hard as getting there</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/167006.do</dc:identifier>
<dc:language>spa</dc:language>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Reputación empresarial</dc:subject>
<dc:subject xml:lang="es">Imagen de marca</dc:subject>
<dc:subject xml:lang="es">Gestión de la marca</dc:subject>
<dc:subject xml:lang="es">Marketing estratégico</dc:subject>
<dc:subject xml:lang="es">Ranking</dc:subject>
<dc:type xml:lang="es">Artículos y capítulos</dc:type>
<dc:title xml:lang="es">The World's most admired companies 2019</dc:title>
<dc:relation xml:lang="es">En: Fortune. - Amsterdam : Time Warner Publishing, 1999- = ISSN 0738-5587. - 01/02/2019 Volumen 179 Número 2 - 1 febrero 2019 , p. 29-34</dc:relation>
<dc:coverage xml:lang="es">Ámbito geográfico: Internacional</dc:coverage>
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