The Social business imperative : adapting your business model to the always-connected customer

<?xml version="1.0" encoding="UTF-8"?><modsCollection xmlns="http://www.loc.gov/mods/v3" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-8.xsd">
<mods version="3.8">
<titleInfo>
<nonSort xml:space="preserve">The  </nonSort>
<title>Social business imperative</title>
<subTitle>: adapting your business model to the always-connected customer</subTitle>
</titleInfo>
<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20190004077">
<namePart>Shih, Clara</namePart>
<nameIdentifier>MAPA20190004077</nameIdentifier>
</name>
<typeOfResource>text</typeOfResource>
<originInfo>
<place>
<placeTerm type="code" authority="marccountry">gbr</placeTerm>
</place>
<issuance>monographic</issuance>
<place>
<placeTerm type="text">London</placeTerm>
</place>
<publisher>Pearson Education</publisher>
<dateIssued>2016</dateIssued>
</originInfo>
<language>
<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
</language>
<physicalDescription>
<form authority="marcform">print</form>
<extent>228 p. 23 cm</extent>
</physicalDescription>
<abstract displayLabel="Summary">Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models</abstract>
<note type="statement of responsibility">Clara Shih</note>
<note>Fondo donado por D. Antonio Huertas</note>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110024864">
<topic>Modelos de negocio</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080607531">
<topic>Orientación al cliente</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20140009749">
<topic>Conectividad</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20120023444">
<topic>Social media</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080576578">
<topic>Marketing social</topic>
</subject>
<subject xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080586546">
<topic>Nuevas tecnologías</topic>
</subject>
<classification authority="">922.12</classification>
<location>
<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
</location>
<identifier type="isbn">978-0-13-426343-4</identifier>
<recordInfo>
<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">190405</recordCreationDate>
<recordChangeDate encoding="iso8601">20220912125944.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20190010078</recordIdentifier>
<languageOfCataloging>
<languageTerm type="code" authority="iso639-2b">spa</languageTerm>
</languageOfCataloging>
</recordInfo>
</mods>
</modsCollection>