The Social business imperative : adapting your business model to the always-connected customer

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      <subfield code="a">The Social business imperative</subfield>
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      <subfield code="a">Social business imperative is the execution-oriented sequel to The Facebook Era's vision. The pages that follow describe how social media has come of age for business (what I refer to as social business) in an increasingly mobile world, how organizations can take a strategic, proactive approach to operationalize social business in every major function and department, and how these currently siloed initiatives can be together cohesively to deliver efficient, consistent customer experiences and unlock transformational new business models</subfield>
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