Centro de Documentacion de Fundación MAPFRE - Making innovation work : how to manage it, measure it, and profit from it : update edition

MAP20190011198

Making innovation work : how to manage it, measure it, and profit from it : update edition / Tony Davila, Marc J. Epstein, Robert D. Shelton. — New Jersey : Pearson Education, 2013

348 p. ; 24 cm

Fondo donado por D. Antonio Huertas

Sumario: Much that is held as common wisdom regarding how successful innovation is managed is wrong. It seems that somewhere along the line, the correct set of rules of innovation have been misplaced, distored, or simply misinterpreted. This is not to say that organizations are not innovative - obviously many are. But how and why these companies are innovative is very different than many managers think.
This book challenges the prevalent misconceptions about innovation, and lays out the tools and processes necessary for an organization to harness and execute innovation

ISBN 978-0-13-309258-5

1. Innovación . 2. Innovación empresarial . 3. Gestión de empresas . 4. Estrategia empresarial . 5. Cultura organizativa . 6. Éxito empresarial . I. Epstein, Marc J. . II. Shelton, Robert D. . III. Title.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Signature: MAP - 922.111 DAV MAK — Record number: 052166

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