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Entrevista a Rita McGrath : la nueva lógica estratégica

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<title>Entrevista a Rita McGrath</title>
<subTitle>: la nueva lógica estratégica</subTitle>
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<namePart>McGrath, Rita</namePart>
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<abstract displayLabel="Summary">La primera mujer que encontramos en la lista Thinkers50 de los pensadores más influyentes del mundo en el ámbito del 'management' (ocupando el décimo puesto) describe la nueva lógica estratégica que toda empresa debería adoptar.</abstract>
<note type="statement of responsibility">Karen Christensen</note>
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<topic>Estrategia corporativa</topic>
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<topic>Ventaja competitiva</topic>
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<topic>Perspectivas económicas</topic>
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<topic>Innovación</topic>
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<topic>Modelos de negocio</topic>
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<title>Harvard Deusto business review</title>
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<publisher>Bilbao : Ediciones Deusto, 1990-</publisher>
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<identifier type="issn">0210-900X</identifier>
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<text>01/03/2019 Número 287 - marzo 2019 , p. 74-81</text>
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