Centro de Documentacion de Fundación MAPFRE - Brandz : top 75 most valuable retail global brands 2019

MAP20190017879

Brandz : top 75 most valuable retail global brands 2019 / WPP, Kantar. — New York [etc.] : WPP : Kantar, 2019

115 p.

Sumario: Overview -- The new retail calendar -- View from the shop floor -- Insights from WPP's stream commerce -- All about Amazon -- Thought leadership -- The Brandz retail top 75 brands -- The third era of digital retail -- Resources. — Ámbito geográfico: Internacional

1. Informe Brandz . 2. Imagen de marca . 3. Marcas . 4. Ranking . 5. Valoración de empresas . I. WPP Group . II. Kantar . III. Title.