Understanding the supply chain of a decision : how insurance contributes towards financial inclusion and affordability

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      <subfield code="a">Understanding the supply chain of a decision</subfield>
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      <subfield code="a">In this paper we explore the interconnection of services, focussing on Banking  and Insurance. Banking is about providing financial services to consumers across credit and debit products. Insurance is about insuring a person, their belongings, their pet, their car or their home. And of course, much more. With customer trust placed as a top priority among every business it is important to understand how both areas  interlink. To do this you need to be able to access the information that can provide this insight. Data is integral to this, as are the analytics in order to extract the insight contained within. New, nontraditional data sources such as bank account transaction data (Open banking) is one of the new-found sources that provide a rich source of information on an individual; including the ability to understand the actual  behaviours of each individual. </subfield>
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