Customer centricity in the digital age

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      <subfield code="a">Insurers were  some of the earliest adopters of cuttingedge technology. During that time, the pace of product development was much slower, the public internet was just a theory, business was conducted in-person or over the telephone, and customers were more patient and understanding. Carriers could get by on their capital pools, proprietary models, and old ways of doing business. Then, digital forces changed the worldat a pace that few had predicted or were ready for. As the pace of change continues to intensify, one thing has become undeniably clear: to succeed in the modern insurance marketplace, carriers must focus first and foremost on the evolving expectations of their customersexpectations often driven by everyday influences completely removed from the world of insurance. </subfield>
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