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The Consumer and COVID-19 : global consumer sentiment research in the consumer products and retail industry

Recurso electrónico / Electronic resource
MARC record
Tag12Value
LDR  00000cam a22000004b 4500
001  MAP20200016038
003  MAP
005  20220901125748.0
008  200416e20200401fra|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112
24514‎$a‎The Consumer and COVID-19‎$b‎: global consumer sentiment research in the consumer products and retail industry
260  ‎$a‎Paris [etc.]‎$b‎Capgemini Research Institute‎$c‎2020
300  ‎$a‎16 p.
520  ‎$a‎As countries move along the COVID-19 curve, traditional shopping behavior is significantly disrupted and transformed: Uncertainty is high, many businesses are shut, and people are concerned about recession. With these recession concerns, they are keeping a closer eye on spending: customers are focusing on essential goods rather than lifestyle and leisure products, for example. At the same time, with lockdown measures in place around the world, there has been a surge in the use of online channels. In this fast-changing and volatile environment, how can consumer products and retail organizations drive operational resilience and maintain their pre-crisis focus on customer relationships and engagement?
650 4‎$0‎MAPA20200005599‎$a‎COVID-19
650 4‎$0‎MAPA20200005391‎$a‎Coronavirus
650 4‎$0‎MAPA20080552022‎$a‎Pandemias
650 4‎$0‎MAPA20090040410‎$a‎Recesión económica
650 4‎$0‎MAPA20080624019‎$a‎Comportamiento del consumidor
650 4‎$0‎MAPA20080595296‎$a‎Comercio electrónico
650 4‎$0‎MAPA20120019492‎$a‎Tendencias
650  ‎$0‎MAPA20080547738‎$a‎Internet
7102 ‎$0‎MAPA20200008163‎$a‎Capgemini Research Institute