Centro de Documentacion de Fundación MAPFRE - The Consumer and COVID-19 : global consumer sentiment research in the consumer products and retail industry

Publication: Paris [etc.] : Capgemini Research Institute, 2020Physical description: 16 p.Notes: Sumario: As countries move along the COVID-19 curve, traditional shopping behavior is significantly disrupted and transformed: Uncertainty is high, many businesses are shut, and people are concerned about recession. With these recession concerns, they are keeping a closer eye on spending: customers are focusing on essential goods rather than lifestyle and leisure products, for example. At the same time, with lockdown measures in place around the world, there has been a surge in the use of online channels. In this fast-changing and volatile environment, how can consumer products and retail organizations drive operational resilience and maintain their pre-crisis focus on customer relationships and engagement?Materia / lugar / evento: COVID-19 Coronavirus Pandemias Recesión económica Comportamiento del consumidor Comercio electrónico Tendencias Internet Otros autores: Capgemini Research Institute
Other categories: 922.112