The Consumer and COVID-19 : global consumer sentiment research in the consumer products and retail industry

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      <subfield code="a">As countries move along the COVID-19 curve, traditional shopping behavior is significantly disrupted and transformed: Uncertainty is high, many businesses are shut, and people are concerned about recession. With these recession concerns, they are keeping a closer eye on spending: customers are focusing on essential goods rather than lifestyle and leisure products, for example. At the same time, with lockdown measures in place around the world, there has been a surge in the use of online channels. In this fast-changing and volatile environment, how can consumer products and retail organizations drive operational resilience and maintain their pre-crisis focus on customer relationships and engagement?</subfield>
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