Time for change : how to use the crisis to make fashion sourcing more agile and sustainable

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      <subfield code="a">COVID-19 has sent shockwaves through the fashion industry's sourcing and production operations, putting livelihoods and businesses at stake across the value chain. Beyond managing the immediate crisis, however, the industry needs to look ahead to the next normaland fundamentally reshape its sourcing practices. In this article, we first assess the impact of the crisis on sourcing operations and spotlight the steps that companies are taking in their immediate response. We then pivot to the longer term and consider the strategiesand the paradigm shiftthat will be necessary to reshape sourcing practices moving forward. We suggest two key objectives for this long-term transformation: a demand-driven supply-chain model and sustainable sourcing. We emphasize that, for every fashion company, getting through this crisis and managing the transformation will require close collaboration at all levels along the value chain.</subfield>
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