Insurance 100 2020 : the annual report on the most valuable and strongest insurance brands

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      <subfield code="a">The world's top 100 most valuable insurance brands could lose up to US$100 billion worth of brand value as a result ofh te COVID-19 pandemic. Brand Finance's analysis shows that the insurance sector is one of the most heavily impacted industries globally and could face a potential 20% loss in brand value . COVID-19 is undoubtedly going to wreak havoc on the sector in the coming year  both financially, as brands that already operate on wafer-thin margins are being drowned in claims, and reputationally, as brands which refuse to pay out COVID-19 related claims are risking potential irreparable damage.</subfield>
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