State of marketing : insights and trends from nearly 7,000 senior marketers leading through change
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| Tag | 1 | 2 | Value |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20200019961 | ||
| 003 | MAP | ||
| 005 | 20220912143709.0 | ||
| 008 | 200615s2020 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112.1 | ||
| 245 | 1 | 0 | $aState of marketing$b: insights and trends from nearly 7,000 senior marketers leading through change |
| 250 | $a6ª Ed. | ||
| 260 | $aSan Francisco, CA$bSalesforce Research$c2020 | ||
| 300 | $a88 p. | ||
| 520 | $aData in this report is from a double-blind survey conducted from January 8 through February 11, 2020, that generated 6,950 responses from full-time marketing leaders those holding a manager or higher leadership role. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa. | ||
| 650 | 4 | $0MAPA20080551636$aMarketing | |
| 650 | 4 | $0MAPA20080605742$aDirectivos de empresas | |
| 650 | 4 | $0MAPA20150006509$aExperiencia del cliente | |
| 650 | 4 | $0MAPA20080606787$aInnovación empresarial | |
| 650 | 4 | $0MAPA20120019492$aTendencias | |
| 650 | 4 | $0MAPA20080550592$aEncuestas | |
| 650 | 4 | $0MAPA20200005599$aCOVID-19 | |
| 650 | 4 | $0MAPA20080552022$aPandemias | |
| 710 | 2 | $0MAPA20200013914$aSalesforce Research |