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State of marketing : insights and trends from nearly 7,000 senior marketers leading through change
Recurso electrónico / Electronic resource
MAP20200019961
State of marketing : insights and trends from nearly 7,000 senior marketers leading through change. — 6ª Ed. — San Francisco, CA : Salesforce Research, 2020
88 p.
Sumario: Data in this report is from a double-blind survey conducted from January 8 through February 11, 2020, that generated 6,950 responses from full-time marketing leaders those holding a manager or higher leadership role. Respondents include marketers from B2B, B2C, and B2B2C companies across North America, Latin America, Asia Pacific, Europe, the Middle East, and Africa
1. Marketing ‌. 2. Directivos de empresas ‌. 3. Experiencia del cliente ‌. 4. Innovación empresarial ‌. 5. Tendencias ‌. 6. Encuestas ‌. 7. COVID-19 ‌. 8. Pandemias ‌. I. Salesforce Research ‌. II. Title.