Accentuate the positive

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cab a2200000   4500</leader>
    <controlfield tag="001">MAP20200023425</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20200714124122.0</controlfield>
    <controlfield tag="008">200713e20200203gbr|||p      |0|||b|eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">219</subfield>
    </datafield>
    <datafield tag="100" ind1="1" ind2=" ">
      <subfield code="0">MAPA20200015864</subfield>
      <subfield code="a">Gauldie, Robin </subfield>
    </datafield>
    <datafield tag="245" ind1="1" ind2="0">
      <subfield code="a">Accentuate the positive</subfield>
      <subfield code="c">Robin Gauldie</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">How can travel insurers change the public perception  often encouraged by consumer media  that they will use any excuse to deny a claim? Robin Gauldie finds that some insurers are reaching for imaginative initiatives to win hearts and minds.</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080624910</subfield>
      <subfield code="a">Seguro de asistencia en viaje</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080606084</subfield>
      <subfield code="a">Estrategia corporativa</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080592486</subfield>
      <subfield code="a">Planes estrátegicos</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080586294</subfield>
      <subfield code="a">Mercado de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="4">
      <subfield code="0">MAPA20080567118</subfield>
      <subfield code="a">Reclamaciones</subfield>
    </datafield>
    <datafield tag="773" ind1="0" ind2=" ">
      <subfield code="w">MAP20200023142</subfield>
      <subfield code="t">International Travel & Health Insurance Journal</subfield>
      <subfield code="d">Bristol, UK : Voyageur Publishing & Events Ltd., 2020-</subfield>
      <subfield code="x">2055-1215</subfield>
      <subfield code="g">03/02/2020 Número 229 - febrero 2020 , p. 34-37</subfield>
    </datafield>
  </record>
</collection>