How transformative CEOs lead in a crisis

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      <subfield code="a">The COVID-19 pandemic has changed many aspects of business, but one thing that hasn't changed is the urgent need for companies to transform. In fact, the crisis has underscored that need. Most organizations have already launched rapid measures in response to the situation. The challenge now is to build on these measures and develop longer-term, comprehensive initiatives to reposition the company for the futurewhich may feel like a permanent state of emergency.</subfield>
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